Are You Ready to Harness Your Career?
Stop leaving your career to chance - or worse - putting your future in someone else’s hands.
Hoping for recognition is NOT a strategy.
Master the proven framework to demonstrate your value, accelerate your career growth and increase your earning potential.
Whether you're climbing the corporate ladder or leading a team to success, one thing is certain: hoping for recognition isn't a strategy.
Introducing The Career Strategy Framework - a methodology that transforms how you demonstrate value, drive results, and accelerate career advancement.
A PROVEN FRAMEWORK FOR SUCCESS
Developed by Caitlin Ure, founder of strategic consultancy Projects of Place, this comprehensive system teaches you to:
Prove your value with measurable, data-driven evidence
Align your work with strategic business objectives
Position yourself with confidence for recognition, promotions, and salary increases
EVIDENCE YOUR WORTH. ACCELERATE YOUR GROWTH.
This is a complete framework that systematically builds your case for advancement while delivering real business results.
Skip years of trial and error. Master the framework that successful professionals use to consistently advance their careers.
ARE YOU…
Struggling to prove Marketing’s financial value?
When you're being compared to departments with clear revenue metrics, marketing can feel undervalued. The Career Strategy Framework teaches you to translate your activities into commercial language that leadership understands - positioning marketing as a profit centre, not a cost centre.
Going it alone without HR support or mentorship?
In leaner teams, many marketing professionals report directly to the business owner. In property development, this usually means negotiating your salary with someone who negotiates extremely high value deals for a living. If you're navigating this power imbalance - especially as a woman in a traditionally male-dominated sector such as property development - this framework gives you the tools to present your case with confidence using data-driven evidence that speaks your manager’s language.
Working without clear KPIs or a structured career path?
When there's no framework for success, you can't prove your worth or argue for advancement. Learn to create your own success metrics, align them with business objectives, and demonstrate value even in uncertain economic times when proving your worth is critical.
Meet The Framework Creator Behind Your Success
As founder of strategic consultancy Projects of Place and with over 20 years' experience leading property development brands, projects, and teams internationally, Caitlin has not only delivered major commercial successes but also mentored and developed countless talented professionals across the property industry.
From Melbourne and Sydney to London and now Lisbon, she's helped both rising talents and industry leaders transform their potential into measurable results.
WHY THIS FRAMEWORK EXISTS
Caitlin's journey from negotiating with CEOs as a young professional to becoming a Managing Director herself revealed a crucial gap: most talented people lack a systematic way to prove their worth.
Early in her career, a Managing Director increased Caitlin's salary by 25% on-the-spot after recognising her impact. This taught her the power of focusing on impactful tasks and the discretionary authority held by senior leaders.
Years later, as a Managing Director herself, she saw the same patterns repeating - especially among women in the traditionally male-dominated property sector.
20+ YEARS OF EXPERTISE, DISTILLED
The Career Strategy Framework represents more than two decades of experience:
Leading high-performing teams
Developing strategic talent
Navigating complex business negotiations
Building international consultancy operations
Mentoring professionals to advancement success
This isn't theory. It's a proven system born from real-world experience and tested across multiple markets, teams, and business cycles.
"Ready to stop leaving money on the table?"
CAITLIN URE
Founder, Projects of Place & Creator, The Career Strategy Framework
“Throughout my career as a leader and mentor, I’ve watched talented people miss out on recognition and rewards simply because they don’t know how to effectively position themselves or present their value during reviews. That’s why I created this framework.”
Save £100 and pay only £197.00 when you enrol today with code GETPAID2025 - it’s an investment that pays for itself after just one successful negotiation!
The Framework Proven to Deliver Results
One strategic application of this methodology can return 15-25x your investment through salary increases, bonuses, and career advancement opportunities.
Learn how to identify valuable tasks and stop wasting time on low-value tasks
Complete the the course in your own time - in as little time as an afternoon
Learn the framework once and reuse the lessons and the reusable worksheets for a lifetime
It’s the no-nonsense, straight-talking strategic career advice you’ve been missing!
SALARY STRATEGY
Master the art of negotiation with data-driven value metrics. Learn to present compelling cases for salary increases, bonuses, and promotions using evidence that management can't ignore.
STRATEGIC GOAL ALIGNMENT
Learn to set and track measurable KPIs that align your daily work with business objectives that matter. Transform routine tasks into strategic contributions that demonstrate your commercial value.
PERFORMANCE MASTERY
Build a bulletproof case for advancement using measurable achievements. Create a portfolio of evidence that positions you as indispensable to business success.
Master the Framework
The Career Strategy Framework transforms your career strategy with a strategic methodology that covers:
EXECUTIVE COMMUNICATION
Present your ideas, achievements, and requests in language that resonates with senior leadership. Master the communication style that gets you noticed at the highest levels.
TIME OPTIMISATION
Focus your energy on high-value activities that accelerate career growth. Eliminate time-wasters and redirect effort toward work that builds your reputation and demonstrates your strategic value.
CONFIDENCE IN NEGOTIATIONS
Navigate difficult salary conversations with confidence and clarity. Turn challenging discussions into opportunities to showcase your strategic thinking and leadership value.
"If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much."
— Jim Rohn
Who is this course for?
It’s for ambitious professionals & strategic managers
Whether you're climbing the ladder or leading the team, you understand that career success requires strategy, not just hard work. You're ready to move beyond guesswork and master the systematic approach to career advancement.
FOR INDIVIDUALS
Ready to take control of your career trajectory?
This framework is perfect if you're:
Marketing professionals struggling to quantify your impact in financial terms
Mid-career professionals ready to move beyond hoping for recognition
Team members working without clear KPIs or structured advancement paths
Women in business navigating negotiations with senior leadership
Professionals in lean organizations without HR support or mentorship
You're ambitious, hardworking, and ready to transform your potential into proven performance.
FOR MANAGERS
Want your team laser-focused on results that drive your own KPIs?
This framework transforms your management approach if you're:
Team leaders seeking to align individual growth with business objectives
Department heads needing to demonstrate your team's commercial value
Senior managers developing talent while driving measurable results
Business owners wanting systematic approaches to employee development
Leaders in organizations without formal HR development programs
When your team knows how to prove their value, everyone wins - including your performance reviews.
Master The Framework And Get Paid What You're Worth
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Master The Framework And Get Paid What You're Worth ☆
Invest In Your Career Today
Save £100 and pay only £197.00 when you enrol today with code GETPAID2025 - it’s an investment that pays for itself after just one successful negotiation!
Meet the Modules
Your Step-by-Step Guide To
The Career Strategy Framework
TOTAL COURSE TIME
Approx. 5 hours of focused strategic career development
INCLUDED RESOURCES
4 reusable strategic templates for career development
UNLIMITED ACCESS
Revisit the framework modules any time you need to re-focus your career strategy
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Meet your instructor and discover how this systematic approach will transform your career strategy. Set your foundation for success and understand the framework that's about to change everything.
15 mins
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Get crystal clear on your role and master your workload with strategic systems. Transform chaos into clarity and set up the foundation for proving your value.
You'll Create: Strategic Weekly Workflow Planner (Reusable Template)
45 minutes
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Learn to leverage KPIs as powerful tools for career advancement.
Whether you have existing KPIs or need to create your own, this module turns performance indicators into promotion accelerators.
Don’t have KPIs? We’ve got you covered there, too.
You'll Create: KPI Self-Evaluation Worksheet (Reusable Template)
60 minutes
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Take control of your performance narrative with data-driven metrics. Build a compelling portfolio of achievements ready to support your next salary increase, bonus, or promotion request.
You'll Create: Performance Metrics Portfolio
45 mins
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Transform your productivity by identifying time thieves and focusing on high-impact work. Learn the systematic approach to working smarter, not harder, while building your reputation.
You'll Create: Time Management Optimization Plan (Reusable Template)
60 mins
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Convert your framework into compelling proof of worth. Master the strategies that command attention, secure recognition, and position you for career advancement.
You'll Create: Career Action Plan & Success Blueprint (Reusable Template)
45 minutes
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Master the long game. Learn to handle objections, turn "no" into opportunity, and maintain momentum even when initial requests aren't approved.
30 mins
The Framework In Action
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"I love all the pillars of this course - Mindset, time management, and getting the important things done, is really helpful both personally and professionally."
Hailey, Freelance Sales & Marketer, Lisbon
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"As a dyslexic, I often find organising my thoughts (or in this case a series of tasks) quite overwhelming, so I really liked the simplicity of the worksheets."
Francesca, Business Development Associate, London
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"It has really made me rethink my WIP, how I can best manage my time effectively and set a clear path for my future. I’m looking forward to implementing this approach into my new role"
Emma, Marketing Manager, Sydney
INVEST IN YOUR CAREER
20+ years of expertise. One framework. Lifetime value.
THE INVESTMENT
The Career Strategy Framework
WHAT YOU GET
✓ 5 X modules + 1 X bonus lesson
✓ 4 X reusable strategic templates
✔ 1 X invaluable career growth framework
✓ Instant access to a proven strategic framework
✓ Unlimited access
✓ No ongoing fees - buy once and use forever
✓ 20+ years of industry expertise distilled into an afternoon
✓ Straight-forward methodology that delivers results
Fast-track the learning curve - learn the framework that successful professionals use to consistently advance their own careers and develop high-performing teams
THE RETURN
The Lifetime Value
LEARN ONCE, APPLY FOREVER
✓ Use for your own career advancement
✓ Teach your team the framework and optimise efficiency
✓ Implement throughout your career
One strategic negotiation:
5% increase on £40,000 = £2,000 annually
10% increase = £4,000 annually
Promotion value = £5,000+ annually
COMPARE YOUR OPTIONS
This proven framework = £197* save £100 with code GETPAID2025 - for a limited time only!
Executive career coaching = £5,000+
Trial and error = years of leaving money on the table
FAQs
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The Career Strategy Framework is designed for ambitious professionals in property marketing and related fields who want to take control of their career advancement.
It's perfect for individual contributors seeking promotion and managers wanting to develop high-performing teams. Whether you're early-career or experienced, if you're ready to move beyond hoping for recognition to proving your value, this framework is for you.
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Not at all. The framework is designed for all levels, from those who've never worked with KPIs to experienced professionals who want to optimise their approach. We start with the basics and build systematically, so you'll be confident with performance metrics regardless of your starting point.
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This is exactly why Module 2 includes comprehensive guidance on creating your own KPIs. Many professionals work in environments without clear performance metrics - the framework shows you how to develop meaningful KPIs that align with business objectives and support your advancement case.
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You receive immediate access to the complete Career Value Framework, 5 reusable templates, and all course materials. This is a one-time purchase with lifetime access - no subscriptions or additional fees.
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This isn't generic career advice. It's a systematic framework developed from 20+ years of experience, specifically designed to help professionals prove their commercial value. The focus on KPIs, ROI calculation, and business alignment makes it uniquely practical for commercial environments.
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Yes, the course is fully optimised for desktop, tablet, and mobile access.
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No. While created by property marketing experts and using industry-relevant examples, the framework principles apply across industries. The systematic approach to proving value, aligning with business objectives, and strategic career advancement works in any commercial environment.
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Absolutely. The framework scales beautifully for team development. Many managers use it to help their team members align individual growth with business objectives, creating win-win scenarios that drive both team performance and individual advancement.
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The complete framework takes approximately 5 hours to complete, broken into digestible modules of 15-60 minutes each. You can work through it at your own pace - some complete it in an afternoon or a weekend, others prefer to implement one module at a time. Lifetime access means you can return anytime as your career evolves.
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The framework is designed to be self-contained with clear, actionable guidance. While we don't provide ongoing coaching within the course price, graduates receive exclusive access to additional resources and special pricing on our 1:1 coaching services.
Harness Your Career Today
Save £100 and pay only £197.00 when you enrol today with code GETPAID2025 - it’s an investment that pays for itself after just one successful negotiation!
